Email marketing involves marketing commercial and business related information to a group of people (prospects, leads or customers) using email. It involves building loyalty, trust or brand awareness by use of email to send ads, request business or solicit sales, etc. You can also send newsletters to your followers to educate them about your business.
Email marketing companies can help you build the content and images for the templates that are sent to customers. They also send pictures, graphics, videos, etc., that you want to deliver to your prospects and customers. They collect the email addresses of leads, prospects and customers and also source email lists based on your business targets in an industry, region, user type, etc.
Email marketing firms also ensure that you do not spam your receiver’s inbox with unwanted email and unwanted content. They deliver emails to the inbox instead of junk / spam folder which is seldom read.